Describe a little bit of your history in journalism.
I attended the College of New Jersey in the early 1990s and a professor advised us to "get a foot in the door" at a newspaper, "sweep floors if you have to," and make yourself known. So I applied for a job in the advertising department of the
Bucks County Courier Times entering code for computerized ads, and got the job. Within a short time I got to know the City editor and one day approached him, told him I was a J student and would love to write a story for the paper. He assigned me a story on Pet Cemeteries, and I put my heart into it. The story ran and, 6 months later, they were hiring a part time news reporter. I applied for that job and when they asked if I had any professional writing experience I referred them to the story I wrote for them. I got the job. After graduation, I continued to work there and eventually applied for a full-time position. I became an award-winning news reporter and columnist, and launched
a teen section, which continues to this day. In 2001 I was hired by the New Hampshire Union Leader as a night side news reporter, so I moved my family the 360 miles north for that job.
How does what you are doing now differ from working from conventional papers like the Union Leader or the Bucks County Courier Times?
Patch is more immediate. I am one person covering the entire city of Nashua, so it's also demanding. I can't cover every event or story, like a traditional newspaper tries to. I make sure I cover the "big stuff" in terms of breaking news, and I aggregate some stories from other sources, providing links to stories by other news outlets and giving them full credit for the stories. Once there was a gunman on the loose in the woods behind a supermarket. I had just come home to Manchester after working all day in Nashua, and when I saw the news alert about the shooting, I immediately turned on the police scanner app in my iPhone, and was able to report on what was happening via Twitter and Facebook, giving readers a minute by minute status update about where police were searching, etc. My editor was amazed at what I was able to do — more than any other news outlet actually at the story — because I was listening to the action and pulling up maps and posting them along with the updated information. Also, there was a freelance photographer at the scene who sent me great photos, so my story really was the most timely and informative for a news story that was unfolding. Newspapers can't provide that kind of information.
What sets Patch apart from other news organizations?
Well back to the idea of entrepreneurial journalism, that was one question asked during the interview process, about how we felt about working independent of a newsroom. I got laid off from the Union Leader in 2008 and in 2009 became a regional correspondent, which meant I was basically an independent contractor of the news, and I sold my stories and photos back to the UL. The money was not great but I learned how to operate on my own, and even launched a news blog, which functioned much like Patch, before I knew there was Patch, called
Derry Ink Link (I covered the town of Derry) and the people loved it. The Union Leader did not love it, and felt I was giving away their content for free, but I argued that the site could be monetized if someone would try, and we were getting to that point in our relationship when I decided to quit the UL and go with Patch. What sets Patch apart, on that note, would be that they think about news delivery in a different way. It's a completely different model than what newspapers have -- for one, there is no paper product or overhead to pay for up front. There is cost involved in equipping a reporter to work in the field remotely -- we all get Mac books, iPhones, cameras with video capability and air cards, so we can file stories quickly and efficiently from wherever we are. But we also have a team of ad sales people who know how to sell Patch to advertisers based on how different it is and what it adds to the community.
What advice would you give journalists looking to break away from traditional forms of journalism?
- Hone your writing skills so that you can write succinctly and effectively and quickly, but well.
- There is no substitution for great writing.
- Buy a good camera and learn to take your own photos. Not just snapshots, but learn how to tell a story photographically.
- Play with video. It's easy to produce a 2-minute video that helps to tell a story, and readers feel engaged by video.
- If you have those three skills, you can become your own news producer and start a news blog which becomes your resume. Post about things happening on campus, in your home town, with your friends, attend school meetings or events and report them like stories.
- Establish a voice for yourself. Use words to your advantage. Don't settle for tired, newspaper style reporting. Be lively and engaging.
What does a typical day like for you?
As soon as I wake up, 6:30ish, I check email for breaking news over night and scan the news Tweets from WMUR/UL/Telegraph to see if I missed anything. After I wake up and eat it's non-stop -- lots of emails come in with story ideas, news briefs, police items, and so I post some of those right away, or plan them to post in the next day or two. On days when I have scheduled interviews, I head to Nashua. On days I don't have interviews, I work ahead on stories I've already done reporting for, or I go to Nashua to work remotely, and find new stories to work on for future days.
Where do you see Patch going in the future?
I see it continuing to evolved into something different -- more attuned to social media, where most people are not getting and sharing news. I hope it continues to grow and expand -- every state should have a Patch.
What is your favorite thing about working for Patch
The autonomy, the feeling that I am a news agency unto myself. I have support from two great regional editors who provide backup for days off/vacation, and who also provide stories of more statewide scope when relevant. Also, we are a team of 12 -- 2 editors and 10 local editors, and we meet a couple times a month to talk about the job and what works, a sharing of ideas. But I definitely like controlling what goes on the site and what gets coverage, and how I cover it. We are encouraged to try new things, and sometimes when you try something that is successful, it's replicated by other Patch sites. That's pretty cool.
What advice do you have for monetizing a business like this, with advertisements, etc.?
You have to have something that's valuable to an audience, something that people see value in -- like NPR -- it's quality news and information that people are willing to support through a donation, and advertisers are proud to sponsor it.