Monday, November 5, 2012

Journalism Kickstarter Projects: 1/5: Hello Mr.

The first journalism-related project I found on Kickstarter that I found interesting was a twice-a-year magazine publication called Hello Mr. Its tagline is "More than just a magazine, it's the introduction to a new generation of men who date men." The project, which is asking for $20,000, has raised $7,014 so far and has 18 days until its funding on Kickstarter ends. The project was launched on Oct. 25, so it has been in progress for 11 days, less than half of the time it has on the website. As of right now, it seems to be achieving moderate success, as it has 146 backers and is offering incentives to its backers depending on the amount that they donate to the magazine.

One problem that Hello Mr. is having is that it is based out of Australia, where there is less attention on Kickstarter, so it's harder for them to get funding. Similarly, it is hard to attract American attention when  the magazine's owners know they will have to spend a lot of money to ship the magazines to the States.

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