Another entrepreneurial journalism venture on Kickstarter is Matter, a project that has gained widespread attention, support and funding from the Kickstarter community. Matter is a new platform that supports quality, investigative, well-written pieces of journalism, instead of the low-quality, gossip columns often found on the Internet. Every week, it will produce one single piece of top-tier long-form journalism about big issues in technology and science. The project launched Feb. 22, 2012, and funding ended March 24. Its original goal was $50,000 and it surpassed that nearly 150% with a total of $140,201, with 2,566 backers.
Clearly, this idea has had a great deal of success since it achieved its original goal and then some. It says a lot about the power of an idea and the need that is still out there for solid journalism. According to the page, the idea reached its initial target in less than two days, further proving that good ideas can be easily recognized and rewarded.
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