Question: I have read your idea and I would like to understand a little more about it. What need does this idea fill? Is this a need that you have yourself? Who would share this need?
Answer: This idea fills a niche of people in the Seacoast area who are very interested in the arts scene that the area has to offer, with an easily accessible calendar that takes events from different towns and venues and compiles them into a single website. Portsmouth especially is known for its cultural events, but it can often be difficult to know when everything is going on. I think that it will be used by people who live in the area and tourists who are looking to come to the area alike.
Q: At this point you should have some idea of who the average user of your product will be. What is the profile of that person?
A: I think the profile of this person varies. The people who I see using this website the most are residents of the Seacoast area who are into the arts scene and are looking to see what is happening on any given night. I also could see tourists using this website as well, to look up dates that they may visit the area based on the events that are going on on any given day.
Q: On Page 149 of your reading the "sticky test" is described. When you ran your idea through the "sticky test," how did it fare? How sticky is it? Go through each of the criteria specifically.
A: Simple: I want the interface of this calendar to be very simple and easy to use, complicated enough that it gives the user something unique but not so complicated that it difficult to use, understand or start using. The format will be uniform throughout, so it will be clear on how it works.
Unexpected: I wouldn’t say it’s unexpected, but it would be something relatively new to the area as a different mode to consume information regarding arts. It isn’t exactly the most creative, original idea, but I think that it will be unique enough to draw interest.
Concrete: I think because it is going to have a uniform format and an unchanging way of using it, success can be defined by how easy it is to use and how many people use it.
Credible: It will be credible because the journalists behind it will be trained, unbiased, clean, good writers, and will be promoting the events to generate general interest, not to make a company or person look good as PR.
Emotional: This product isn’t exactly emotional, but for some will really provide an outlet for something that they are very passionate about.
Story: The story here is that nothing like this has been done before, and it will become an entirely new way the region consumes its arts news.
Q: What problem or need are you satisfying for your customers? (Remember, the customers aren't necessarily the people who will be using your product. For example, television audiences aren't customers unless they pay for the product, as in HBO. The customers are advertisers.)
A: I am satisfying a need for multiple events to be compiled in a single, easily-usable interface, so that people looking for the best that the area has to offer do not have to search around on various websites. Instead, we will do the work for them to combine everything into one place and keep it as updated as possible. The fact that this will be linked to social media will keep everything updated and relevant, and will keep users engaged throughout.
Q: We all have to live. Where is the money in this product?
A: There will be money in this product because it has many different areas of advertising available. Because it is directed solely toward the Seacoast area, businesses will want to get their ads in, especially knowing that many of the users will be looking for a night out. Restaurants will want to advertise, and there might be able to be some kind of deal promotions that can be worked with the website.
Q: You are a journalist. Where is the journalism in this product?
A: The journalism is straight arts preview coverage, gathering information, interviewing sources, generating buzz about the event. It wouldn’t be PR because we wouldn’t be doing it for the event, but in general, the site would be used to publicize and promote all arts events in the area, provided that we know about them. There may also be room for coverage of events too, but the main focus will be on previews.
Q: We've read that passion is key to success of a new venture. Money alone will not sustain it. So where is the passion in your product?
A: I have a tremendous amount of passion for this website. I have always enjoyed reading and writing about the arts scene, so being surrounded by it constantly will be fun and entertaining for me. I also get a lot of joy introducing people to the arts scene and what is out there, so an entire website that does so will definitely bring that about.
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